Navigate the Channel

DECEMBER 1, 2023

Predictive AI uses patterns in historical data to forecast future outcomes or classify future events. Marketers and salespeople use data such as demographic info (age, marital status, industry, role), to rank potential customers as to how likely they are to buy, according to HubSpot.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Outgrow

OCTOBER 7, 2021

All you have to do is shortlist influencers, preferably micro-influencers , who fit your niche and brand ethics. Take into account the demographics of their followers, especially if you are a local business and want to be relevant and establish an instant connection. 9 Embrace Online Classified Listings.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Convert

SEPTEMBER 30, 2020

When you know a customer’s demographic information (such as their location and gender), purchase history, and preferences, you can ensure your emails are written specifically with those data points in mind. How to Gather Important Data About Your Customers (Ethically). Demographic Targeting. Self-segmentation.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Heinz Marketing

MARCH 7, 2024

Artificial intelligence is one of those subjects that frankly scares the crap out of me – not in the typical “the robots are going to take my job” sense, but I am fearful of technology moving at a faster pace than the laws in place to keep it ethical. In the context of marketing , I see how it would be advantageous to understand it better.

Marketing AI 119

Marketing AI Lead Ranking Analytics Lead Scoring 119

Hubspot

MARCH 1, 2017

And according to the same report that drew that conclusion, how bored you are depends on several factors -- like location and other demographics. Plus, it gives you the option to go ad-free. Is It a Question of Ethics, Then? But it does go to show that marketers can capitalize on widespread boredom, even ethically.

Effectiveness 28

Effectiveness Mobile Advertising Mobile Marketing Advertising Agencies 28

Salesforce Marketing Cloud

JUNE 8, 2023

For example, if you have a tradition of buying new fan gear before each football season, deep learning connected to a CRM could show you ads or marketing emails with your favorite team gear a month before the season starts so you’ll be ready on game day. What does an ethical AI maturity model look like? Here’s how.

Marketing AI 98

Marketing AI Generation Work Management Ethics 98

TrustRadius Marketing

JULY 14, 2022

That perspective can be the difference between an ad campaign that flourishes or bombs. The number of times your ad is clicked is divided by the number of times your ad is seen (called an impression). This can especially feel ethically compromising for companies that value their customer’s privacy. Google Analytics Pros.

Marketing Analytics Tools 98

Marketing Analytics Tools Budget Programs Analytics Tools 98