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Social media personalization: The opportunity and risks to consider

Sprout Social

According to The Sprout Social Indexâ„¢ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

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10 Crucial B2B KPIs for B2B E-commerce Marketplace

Valasys

Appropriately choosing KPIs for B2B e-commerce marketplace helps assess the critically important numbers to address your business bottom-lines and other critical areas such as risk management and customer satisfaction. With quality leads come more customers that help in increasing your business. 2) Website Traffic.

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What Is Inventory Management? Real-Time Visibility and Other Techniques

Salesforce Marketing Cloud

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. From the warehouse to the customer’s hands, successful inventory management helps your business deliver stellar customer experiences. How frustrating. Why is inventory management important?

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4 Content Marketing Industry Trends Unfolding in 2015

Content Standard

Each year we see enterprise brands transforming the ways they do business and engage with customers by adopting a digital-first mind-set. SkilledUp also found decision makers credit content marketing with driving sales (88 percent), customer referrals (83 percent), and customer loyalty (75 percent). Customer Experience.

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All You Ever Wanted To Know About Marketing Campaigns

Salesforce Marketing Cloud

Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. They can help you find audiences and buyers, and they can build relationships with your existing customers in ways that make sure they stay loyal even in the face of your competition’s fiercest efforts. What is a marketing campaign?

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100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

This is because in email marketing, a relationship with the customers already exists - because they have voluntarily subscribed - as opposed to unsolicited social media marketing. 80% business professionals believe that email marketing increases customer retention. [16]. Email beats social by 40x for customer acquisition. [37].

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100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

This is because in email marketing, a relationship with the customers already exists - because they have voluntarily subscribed - as opposed to unsolicited social media marketing. 80% business professionals believe that email marketing increases customer retention. [16]. Email beats social by 40x for customer acquisition. [37].