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AI-powered martech releases and news: April 11

Martech

A marketing campaign using AI to help dogs in shelters get adopted? The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. Fuel for your marketing strategy. EXL and Quilt.AI

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Brand experience: Why it matters and how to build one that works

Sprout Social

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Here are the key elements of a good brand experience: Consistency across touchpoints Giving your audience a consistent experience requires cohesive brand messaging, visual elements, online user experience and customer service.

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Best AI Marketing Agency: Top 5 Choices for 2023

Single Grain

If there’s one definitive theme word representing the climate of marketing so far this year, it’s artificial intelligence. Yes, we know, “AI” is starting to feel like an overused phrase, the same way “synergy” outstayed its welcome years ago. Work With Us What Is an AI Marketing Agency?

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Google’s Helpful Content Update: 5 Reasons Content Marketers Should Care

nDash

This update signifies a fundamental shift in the world of content marketing. This guide takes an in-depth look at Google’s Helpful Content Update and what it truly means for content marketers and freelance writers. . The user experience matters. Affiliate marketing content. This signal is not a penalty.

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Which Format Is Right for Your Next Blog Post?

Hubspot

I've written thought leadership posts that could also probably be classified as list posts. And if I'd added a SlideShare to them? The Curated Post. It makes perfect sense, considering how-to posts are inherently educational and great for generating traffic from organic search. The Curated Post. The How-To Post.

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The EVE Framework of Content-Led Link-Building

Animalz blog

Companies need content that generates backlinks passively (or at least with minimal outreach efforts). The EVE framework is a way to understand and classify various motives people have for linking to content. The framework helps marketers avoid a common trap: being too tactical. Enter the EVE framework.

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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. Now, take a look at this visual representation of how many B2B companies are using content marketing. of internet users have an ad blocker.