Industrial Marketing Today

AUGUST 20, 2010

For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.” Don’t try to embellish features with wordy benefits.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JANUARY 26, 2010

Avoid common phrases like, “World-class manufacturing using cutting-edge technology.” Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

Here’s an example, let’s say your target audience is engineers, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” you can simply say “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

Features 60

Features Web 2.0 Planning Work Management 60

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# Two of my friends were too.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 8, 2010

Vampires have class. Robert Scoble argued that email faced deletion at the hands of Web 2.0 services like Twitter, Pownce & Jaiku. Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. You Must Invite Email In. March 2009.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Social media and leadership. in the 1960s. I like Mitch.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40