Industrial Marketing Today

AUGUST 20, 2010

Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work. Create a more robust search application where engineers can select several design or performance parameters to find the exact part number. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 6, 2010

Here’s an example, let’s say your target audience is engineers, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” you can simply say “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.” of Tiecas, Inc.

Features 60

Features Web 2.0 Planning Work Management 60

Convince & Convert

SEPTEMBER 21, 2010

Social media can enable conversations and participation but the real value comes from what we do with those conversations. This is particularly true if your social media strategy is integrated into your entire organization. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 8, 2010

Vampires have class. Robert Scoble argued that email faced deletion at the hands of Web 2.0 Here’s are the three key attributes that email shares with Dracula, Edward Cullen, Bill Compton & The Count on Sesame Street. You Must Invite Email In. They must be explicitly invited into your home in order to enter. October 2007.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? I mean using social media technologies internally, within the large company kind of enterprise. I’m often asked what I think the next big thing in social media might be. This is my final post on the skewed Web.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40