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The Ultimate B2B Marketing Glossary

Envy

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.

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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

CRM is the fastest-growing enterprise application software category for a reason — it works. Or maybe you just want to decrease customer churn rates. This kind of integration enables organizations to increase efficiency, whether it’s an SMB or an enterprise organization. This is where CRM systems come into play.

CRM 100
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Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

Al talks about his lead generation engine, martech stack, acquisition cost, lifetime value, culture of testing, prediction analytics, data management, metrics tracking, KPI, churn rates, attribution, display re-targeting, SEM, trade shows, sports sponsorships and the balance between the creative and analytics.

CMO 100
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Enterprise Sales vs. SMB Sales: Decoding the B2B Sales

Unbound B2B

Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. SMB sales are less risky but faster to achieve. For instance, B2B Enterprise and SMB sales leads are different. Then, let’s decode enterprise sales vs. SMB sales to better plan your B2B growth strategy.

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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

CRM is the fastest growing enterprise application software category for a reason — it works. Or maybe you just want to decrease customer churn rates. This kind of integration enables organizations to increase efficiency, whether it’s an SMB or an enterprise organization. This is where CRM systems come into play.

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

What’s the churn rate? Churn rate is the amount of customers who stopped using your service over a set period of time (typically a month but you can also measure it per quarter). It’s reckoned that 5% is a good churn rate for SaaS companies. And not just for company sizes, but for industries, too.

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What is Enterprise SaaS? Take Your SaaS Company to The Next Level

accelerate agency

What is enterprise SaaS churn rate? Moving from the SMB market and targeting enterprise customers is one way to maximize revenue and reduce churn, and this could be the perfect time to start. SaaS, or “software as a service”, means that SaaS companies offer products on demand (kind of like a rental). What is SaaS?