Struggling To Keep Subscribers? 6 Ways Your Data Can Stop Cancellations
Salesforce Marketing Cloud
JANUARY 24, 2023
streaming subscription churn rate is 38%, while Antenna estimates 19% of subscribers canceled three or more paid subscriptions in the past two years. But now, based on my high consumption, my music streaming service will automatically recommend upcoming concerts in my billing address’s city and send me offers for exclusive merchandise.
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