Envy

FEBRUARY 13, 2021

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Single Grain

JULY 25, 2023

As a business leader, you may hope to be accessible and available to anyone who wants to work with your brand, including startups and SMB clients, but we all have our capacities. It’s that logic that can make working with small to medium-sized businesses tricky at times.

SMB 52

SMB Work Management Enterprise Management Marketing Management 52

Unbound B2B

JANUARY 11, 2023

Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. SMB sales are less risky but faster to achieve. For instance, B2B Enterprise and SMB sales leads are different. Then, let’s decode enterprise sales vs. SMB sales to better plan your B2B growth strategy.

Enterprise Management 40

Enterprise Management SMB B2B Sales Work Management 40

Salesforce Marketing Cloud

MAY 2, 2022

In my new role leading the small and medium business (SMB) segment at Salesforce, I’m excited to see how SMB customers are innovating and adapting for success. For example, SmartRent moved their entire business onto a unified platform, contributing to an employee churn rate below the industry average.

Enterprise Management 94

Enterprise Management SMB Work Management Business 94

SnapApp

APRIL 4, 2018

The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . PPC: Cost-Per-Lead, Lead Conversion Rates. Leads: Lead Conversion Rate, Leads, Leads based on source/medium. Sales: Cost-Per-Sale, Sale Conversion Rate, Sales, ROI. . . 2) Lead to Customer Conversion Rate. 2) Churn rate.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convert

FEBRUARY 15, 2021

The reality is, SEO data collection can be expensive, but GA4 will help make these data points a reality for many small and medium-sized businesses that aren’t ready for API integration just yet. But now, with just a couple of clicks, all organizations with Google Analytics 4 properties can now access cheap data warehousing.

Marketing AI 59

Marketing AI Marketing Analytics Tools Generation Business 59

Single Grain

APRIL 3, 2020

Company size (SMB, Fortune 500, etc.). As a result, your services are mediocre and your churn rate and pricing will reflect that. An example pitch might be: We help small to medium sized SaaS companies in the healthcare industry grow through SEO. Industry (Healthcare, Education, etc.).

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 107