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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

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In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. How Does Dirty Data Affect Sales? The impact of bad data on sales can range from a sluggish sales pipeline to catastrophic revenue loss. Inaccurate data waste sales reps’ time. Let’s take a closer look.

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The Impact of Bad B2B Marketing Data

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Consider these statistics ( source ): 40% of email users change their email address at least once every two years. 15% of email users change their email address one or more times a year. 25-33% of email addresses become outdated every year. Low quality data is likely doing more damage than you think.

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What is the True Cost of Bad Data for Your Business?

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Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data. What is poor data quality? Poor quality data is inaccurate data. It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.)

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