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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

Considering that 42% of sales reps feel they don’t have enough information before making a call, working with patchy, inaccurate data further compounds their ability to do their job well. . With ongoing data hygiene maintenance, reps can barrel through call lists, spending more time connecting with quality prospects and leads.

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The Impact of Bad B2B Marketing Data

Zoominfo

Low quality data is likely doing more damage than you think. Here are the three biggest ways bad B2B marketing data impacts your marketing efforts: 1. You have high churn rates. There are two types of list churn to be aware of. Transparent churn includes unsubscribes, hard bounces, and spam complaints.