Zoominfo

MARCH 1, 2021

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Envy

FEBRUARY 13, 2021

Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. It's an alternative metric to CPA.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Martech

OCTOBER 13, 2023

All are concerned with lead flow and conversion rate. Dig deeper: MarTech’s B2B marketing experts to follow Churn rate is a key concept with CLV — it’s essential to understand your customer churn rate (as a percentage of your customer base). Divide the number 1 by the customer churn rate.

Ideal Customer Profiles 121

Ideal Customer Profiles Churn Rate Paid Search Agency Cost per Acquisition 121

Only B2B

FEBRUARY 6, 2018

CCR: Customer Churn Rate. CRO: Conversion Rate Optimization. CRO is a terminology used when using various testing and key optimization principles you improve your site conversion rate. CPA: Cost Per Acquisition or Cost Per Action. Conversion Rate.

Cost per Acquisition 87

Cost per Acquisition Top of Funnel Marketing Automation Services Demand Generation Agencies 87

Top Rank Marketing

APRIL 10, 2024

Conversion Rate: This metric measures the percentage of users who take a desired action. You’ll likely measure many different conversions as you map out your customer journey. Conversion rate is expressed as a percentage: If 100 users visit your website and five of them make a purchase, your conversion rate would be 5%.

Paid Content 92

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 92

SnapApp

APRIL 4, 2018

The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Conversion rate, before and after. Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

FEBRUARY 5, 2020

For example, if 100 people visit your website and 10 out of 100 download a PDF (which was predefined as a conversion), then the total conversions on your site would be 10 and the conversion rate would be 10%. For all page views to the page, the exit rate is the percentage that were the last in the session.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141