BOP Design
AUGUST 6, 2019
If you don’t think your marketing department generates revenue, imagine trying to make sales with the following: No website or a poorly designed website with unclear messaging. Read more: How to leverage your B2B website design to grow sales. . How can marketing revenue generation be tracked?
Single Grain
APRIL 24, 2023
Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. As a result, they sought help from us.
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6sense
APRIL 13, 2016
In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.” We believe this change in analysis is driven by widespread adoption and planned future investment in predictive intelligence.
Single Grain
APRIL 20, 2023
In this post, we’ll go through six of our inbound marketing case studies to showcase the utility and effectiveness of inbound marketing tactics and strategy — and hopefully inspire your own strategy. Work With Us What Is Inbound Marketing? Learn More: What Is Inbound Marketing?
Only B2B
MARCH 13, 2020
Do you know developing an effective lead nurturing campaign is essential because according to MarketingSherpa 79% of marketing qualified leads never convert to sales? MQL vs SQL. Marketing Qualified Leads are in their early phase of buyer journey. How to qualify a lead as MQL or SQL? Do they fit in your ideal client type?
Envy
APRIL 30, 2020
Content marketing is a long-term game, so without a definition of success, clear KPIs, and constant course correction from up-to-date data, even Pulitzer-prize-worthy content will fail to deliver the desired results. Once you’ve set your goals and KPIs and you know what you want to achieve, you can begin to plan your strategy.
Full Circle Insights
FEBRUARY 28, 2021
Modern notions of the “single source of truth” concept originated in the information system design world. With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. Case Studies. Build vs Buy Marketing Analytics.
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