SpotMe Blog

JUNE 28, 2023

Engaging customers and building long-lasting relationships takes up a lot of time and energy. After working with 12,000+ enterprise event marketers over the past 20+ years, our team has studied what it takes to create a successful webinar marketing plan to help you build better customer relationships with minimal time and effort.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Convince & Convert

SEPTEMBER 21, 2010

Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

ViewPoint

MAY 5, 2015

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. The vast majority of your leads aren’t ready to buy immediately, but if they fit your customer profile they will be ready to buy eventually. This year I've been talking a lot about Nurturing.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Forrester Blog for Interactive Marketing Professionals. Get Customers. B2B Lead Generation Benchmark Study 2009. Get Customers. Read on to get their insights. Get Content. MarketingSherpa.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Adoption soared. 85% of Inc. by iMedia Connection.

Social Media 100

Social Media Paid Content Tactics Tips 100

Martech

APRIL 15, 2022

As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. In B2C marketing, companies sell directly to the end customers. So your marketing needs to be more personalized than it might otherwise be when targeting B2C customers.

Marketing AI 114

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 114

SnapApp

DECEMBER 14, 2016

Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. Segment these campaigns based on each persona of yours and speak to their unique needs. Joe Pulizzi.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62