B2B Marketing Traction

APRIL 14, 2011

Some of the requests are spam (many have been from vendors who want to sell to me), and I still only connect to people I know or to those I deem strategic connections. They were going to exhibit their software product at a trade show in three weeks. Six months later seemed to be my LinkedIn tipping point. Could I help them?

Case Study 100

Case Study Case Studies Linkedin Studies 100

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes. But it is not.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Online Marketing Institute

NOVEMBER 1, 2010

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. I will delete spam, off-topic, or inappropriate comments, but all others are welcome. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

The Effective Marketer

JULY 21, 2009

That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. There are several free online courses and resources on the web you can use to learn more about it. You can follow any responses to this entry through the RSS 2.0 Otherwise it’s just buzz.

Social Media 100

Social Media Planning Work Management Social Marketing 100

WebMarketCentral

JANUARY 11, 2010

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it's also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Tags: Web 2.0 Here are seven reasons every business needs to be on Twitter.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

Buzz Marketing for Technology

JUNE 27, 2008

anyone within their network who can help them solve a problem. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Report as spam. TECHNOLOGY. Innovation.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Don’t spam! Ten social media problems that drive marketers nuts , October 21, 2010 Trying to deliver measurable business results from social media marketing can be frustrating. Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web. I like Mitch.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40