Salesforce Marketing Cloud

MAY 23, 2024

First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand. That’s not just an interesting tidbit to keep in mind.

Click Rate 124

Click Rate Content CAN-SPAM Banners 124

FMG Suite

JULY 18, 2019

Email marketing is one of the most potent weapons in the battle to find more clients. Some researchers have attributed a 3800% ROI for email marketing. One of the most challenging aspects of email marketing comes when you realize not enough people are even opening the messages you send. Improve Open Rate and Click-Through Rate.

Effectiveness 63

Effectiveness Clickthrough CAN-SPAM Open Rate 63

SmartBug Media

OCTOBER 15, 2021

Another topic that was hot and steaming at INBOUND this year was: email marketing. We compiled our favorite sessions around email marketing and are sharing the hottest trends and insights with you on this recap blog. Higher open rate (b2b increase 38%; b2c 27%). B2B 21% increase and B2C 22% increase open rates.

Email Marketing 52

Email Marketing Open Rate Clickthrough Click Rate 52

Sharpspring

AUGUST 26, 2021

Part 1: How to Boost Your Open Rate with Better Email Subject Lines. How subject lines, preheader text, and the From field can convince recipients to click. Once you understand the mechanics of a good subject line, it’s time to craft one that will drive up your open rate. Also, they can trigger spam filters.)

Open Rate 69

Open Rate Urgency Marketing Click Rate CAN-SPAM 69

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. In this article, we’ll share 17 strategies that email copywriters can start using right away.

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through. 1) Abide by CAN-SPAM rules.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

JULY 31, 2020

In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return ( HubSpot State of Marketing 2020 ). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. What Is an Email Marketing Campaign?

Email Marketing 69

Email Marketing Campaigns Work Management Planning 69