Martech

NOVEMBER 28, 2023

billion by the end of 2027, per eMarketer. Interactive ads may include options to explore a product’s features, watch extended videos or even make purchases without leaving the content they are watching. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S.

Marketing AI 86

Marketing AI Advertisements Advertising Trends 86

Choozle

MARCH 20, 2024

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. This demographic represents prime earning and spending positions, emphasizing the importance of targeting them through CTV or alternative channels.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. In-Stream Video .

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. There will be 5.5 million by 2019.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. With digital ads, consumers can subscribe to email mailing lists, click on ads, go to a product page, and so on. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017. Many millennials migrated to online streaming. The digital cold war.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

ClickZ

NOVEMBER 20, 2020

The 1980s introduced VHS, video games, and cable TV. Ultimately, eMarketer predicts the reduction of Connected TV CPMs due to the significant surge of supply. Alex is an innovator, product lover, CTV, and programmatic enthusiast. The 1950s brought color TV and remote control to life. The post TV or not TV?

Television marketing 89

Television marketing Marketing AI Mobile Advertising Paid Search Agency 89