Remove Cable Remove Custom Publishing Remove Emarketing Remove Network Marketing
article thumbnail

Who Will Win the War for TV Ad Dollars?

Contently

Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown. NBC’s marquee event was, by many accounts, a “ nightmare ” for the network. Some, sans cable subscriptions, simply tuned out. It happened at the Rio Olympics.

article thumbnail

7 Benefits of Incorporating CTV in Your Omnichannel Marketing Plan

Digilant

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

Programmatic advertising is a vital part of the modern marketing playbook. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection.

article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

Programmatic advertising is a vital part of the modern marketing playbook. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection.

article thumbnail

Amazing YouTube statistics for B2B Marketers

Valasys

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube. Clearly, videos have become an indispensable part of the digital marketing strategy for B2B brands.

Youtube 64
article thumbnail

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. This will drive an increase in content marketing budgets.

article thumbnail

23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Encourage your customers to leave positive reviews.