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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

The airline and hospitality industries are facing serious challenges at the moment, but at the same time this changing business climate presents unique opportunities for brands focused on other verticals. Within the healthcare vertical, we've seen CPCs on certain keywords increase by as much as 10X in recent weeks. CTV/OTT Inventory.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. You can upload videos in other aspect ratios, like the rather old school-looking 4:3 (used on older TVs) or new school-looking vertical video (taken with a smartphone). 80% of YouTube users say video helps them decide to purchase. Get the Specs.

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YouTube for Business: What You Need to Know to Succeed

Vidyard

You can upload videos in other aspect ratios, like the rather old school-looking 4:3 (used on older TVs) or new school-looking vertical video (taken with a smartphone). Channels with a grainy header image or inconsistent thumbnail images may give visitors the impression that the channel is defunct. Every single one is in this guide.

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