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YouTube for Business: What You Need to Know to Succeed

Vidyard

MAY 13, 2020

Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. Unlike the other types of ads where you pay per click, these are charged on CPM (“cost per mille” or paying per 1,000 views). Clickthrough rate (CTR). 80% of YouTube users say video helps them decide to purchase. Watch time. Average watch time.

Youtube 158
Youtube Cost Per Thousand Marketing Automation Services Business 158
article thumbnail

YouTube for Business: What You Need to Know to Succeed

Vidyard

MAY 13, 2020

Unlike the other types of ads where you pay per click, these are charged on CPM (“cost per mille” or paying per 1,000 views). Clicks Clickthrough rate (CTR) View rate Watch time Average watch time For some big media brands, the goal is exposure, in which case watch time and average watch time are the most important metrics.

Youtube 65
Youtube Cost Per Thousand Marketing Automation Services Business 65
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