EveryoneSocial

JANUARY 27, 2021

This buzz is created through social media, online reviews, and word of mouth. It should be of no surprise to you that marketing and the way your organization generates sales have altered over time. Sure, traditional digital marketing strategies still work and many are necessary items if you want your company to compete.

Peer-to-peer 98

Peer-to-peer Paid Search Agency WOM Marketing & Strategy 98

markempa

JUNE 8, 2005

This is especially important in generating postitive word of mouth (WOM) too. If you’re really good, people (you don’t even know) will start recommending you to their collegues and peers. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

KoMarketing Associates

OCTOBER 27, 2015

Without a clear understanding of who it is you’re selling to, your marketing team’s initiatives will likely be released into a deep abyss of information, and turn into “stuff,” especially online. However, most marketers will agree understanding today’s audience is easier said than done. B2B Buyers Do More Research Than Ever Before.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

DivvyHQ

NOVEMBER 14, 2018

Nothing can match the genuine, authentic impact of a recommendation from unbiased peers, colleagues, or friends. This is both intuitively obvious (wouldn’t you take the word of a trusted acquaintance over just about any corporate messaging?) and reinforced by data. What Are Talk Triggers?

Trigger Marketing 40

Trigger Marketing WOM Word of Mouth Planning 40

Convince & Convert

JULY 14, 2010

Truer words could not be spoken and your results may be reflecting a message that is contrary to your organization’s mission and self-image. A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). What matters to the CEO is her/his vision – no more and no less. Why ignore it?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136