Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Outbrain

NOVEMBER 29, 2020

When brand awareness is high, there is a buzz of chatter that is evident in forums, discussions, comments, and social sites. Aided brand awareness is measured with the help of surveys and questionnaires via social media, email marketing, or focus groups. Tools to help you: SemRush, Ahrefs.

Brand Identity 49

Brand Identity Branding Paid Search Agency High Quality Lead 49

Buzz Marketing for Technology

JULY 7, 2008

On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. Word of Mouth. Interviews & Speeches. online communities. Social Media. Uncategorized.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

APRIL 1, 2010

But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

ClearVoice

JULY 12, 2022

As new data comes back to the marketing team, such as that gathered from a focus group or user survey, it gets incorporated into the strategy for further refinement. ABM is very “rinse and repeat” and (hopefully) getting more targeted and refined with each iteration. What is effective? What could change?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Heinz Marketing

MARCH 12, 2018

It was a terrible movie, but it got such a high amount of buzz and the media value of the buzz that it got was just unbelievable. Matt: Well, it’s basically a free focus group, right of people out there that demand something, that want something and they’re willing to pay for it once it gets created.

Top of Funnel 64

Top of Funnel B2B Thought Leadership Work Management Word of Mouth 64