markempa

SEPTEMBER 20, 2005

« Better Sales and Marketing Integration | Main | Telemarketing is the top lead generation tactic » New Cartoon Series Depicts "Sales Lead Hell" Building off my last post, I wanted to share something fun. " The series was created to promote the 2005 Lead Generation Summit.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Leads 120

markempa

AUGUST 15, 2006

Ive worked out a special promotion with MarketingSherpa -- you’ll get a complimentary autographed copy of my book and a $300 discount on the Summit if you register by August 31st. This should be just in time to inspire you during your fall budget and planning season.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

markempa

JUNE 28, 2007

Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. While these fundamentals still hold true, the Internet has changed marketing and the fundamentals we apply to it.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. Tips on how to effectively promote your events.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

MAY 25, 2005

write, speak, publish, and promote ) Benefit from the Halo Effect. write, speak, publish, and promote ) Benefit from the Halo Effect. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Be visable.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MAY 18, 2007

Assign revenue goals to your joint sales and marketing plan. Lead generation must be promoted from the top down and bottom up. Get the marketing team out in the field with the sales team regularly. Share lead generation best practices amongst the sales team.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Ranking 120