Writing on the Web
APRIL 25, 2011
Storytelling and personalization is the biggest missing piece in content marketing as I see it. Storytelling is the best way to do that. Post on Google Buzz. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. Blog this on Blogger.
Writing on the Web
JANUARY 11, 2011
The best way to gain attention and engage readers is through storytelling. Some bloggers and writers are natural storytellers, some aren’t. Post on Google Buzz. I’ve written extensively about how to craft blog posts , and given you some outlines and templates for structuring blog posts. A case study.
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Writing on the Web
FEBRUARY 14, 2011
It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. Post on Google Buzz. In a story, you not only weave in a lot of information, but you also arouse your reader’s emotions and energy. Persuading with a story is hard. Blog this on Blogger. Share this on del.icio.us.
Writing on the Web
NOVEMBER 11, 2010
Post on Google Buzz. Tags: Content Marketing Online Marketing Online Persuasion Attracting Clients blog marketing branding content marketing with blogs emotions narrative personality stories storytelling. The importance here is that you’ll need something that sets you and your services apart from all the others.
Writing on the Web
JANUARY 12, 2011
Good content marketing requires good storytelling. Post on Google Buzz. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it. Consider these common phrases: Everything happens for a reason. One door closes and another one opens. More will be revealed.
Writing on the Web
APRIL 11, 2011
How can you introduce storytelling into your marketing mix? Post on Google Buzz. Sadly this classic marketing approach is everywhere. And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. I wish I knew, but like great art, it’s hard to define.
Writing on the Web
AUGUST 12, 2010
I’m reviewing Annette Simmons book The Story Factor, Inspiration, Influence, and Persuasion through the Art of Storytelling. Post on Google Buzz. There are six types of stories you need to know about yourself, and two of them you need to be telling your blog readers, clients and prospects if you want to gain their trust.
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