Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. Storytelling is the best way to do that. Email this via Gmail.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. But without context, without drawing a picture for them through storytelling , they won’t take any action to further the relationship.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

APRIL 11, 2011

How can you introduce storytelling into your marketing mix? Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Email this via Gmail. Post on Google Buzz. Email this to a friend?

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

APRIL 19, 2011

This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. Maybe we can do some more webinars exclusively on this topic. Email this via Gmail. Post on Google Buzz. Email this to a friend? Blog this on Blogger.

Tips 100

Tips Content Marketing Digg Content 100

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. That would be two strategies, not one.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Writing on the Web

JANUARY 17, 2011

Email this via Gmail. Post on Google Buzz. Email this to a friend? Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. E-newsletters. Social media profiles and updates. E-books, white papers and digital downloads. Video clips. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100