Crimson Marketing
JULY 23, 2015
Both Marketing and Sales need to set up a lead-tracking system—all the way through the buying cycle—to know when a prospect purchases, renews, or cancels. PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions.
Webbiquity
JULY 25, 2011
Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. As in most things—with the basics.
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Webbiquity
JULY 25, 2011
Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. As in most things—with the basics.
NuSpark Consulting
JULY 24, 2011
This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. Traditional advertising, direct mail, PR, business cards, friends, referrals, or other avenues that persuade a prospect to enter your site into an Internet browser. Offline marketing efforts.
NuSpark Consulting
JULY 24, 2011
This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. Traditional advertising, direct mail, PR, business cards, friends, referrals, or other avenues that persuade a prospect to enter your site into an Internet browser. Offline marketing efforts.
markempa
FEBRUARY 9, 2015
A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. How do you build your library of relevant lead nurturing content ? What can you do online? What can you do via the phone ?
Webbiquity
FEBRUARY 21, 2012
Microsites. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. If you’ve got the budget, search for influencers using a social media monitoring or PR management tool. . • Checklists.
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