Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

OCTOBER 4, 2013

. • Other company or product websites or microsites (mostly for large organizations). A more proactive (and effective) approach, however, is to help build links through a combined digital marketing strategy that includes PR, social, content marketing, and SEO.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

. • Other company or product websites or microsites (mostly for large organizations). A more proactive (and effective) approach, however, is to help build links through a combined digital marketing strategy that includes PR, social, content marketing, and SEO.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Hubspot

DECEMBER 14, 2010

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” However, my view comes from a more "mature" perspective as I am probably 20 years older than Christine, and have been involved with PR my entire sales and marketing career. There’s no science behind PR success data.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. For example, small service businesses typically don’t get a lot of media coverage, so a social PR effort doesn’t make a lot of sense. If you’re not there, searchers aren’t finding you there.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. For example, small service businesses typically don’t get a lot of media coverage, so a social PR effort doesn’t make a lot of sense. If you’re not there, searchers aren’t finding you there.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

ClearVoice

JANUARY 30, 2020

BUT… any PR agency that “worked with you” i.e. pitched you an idea or helped source a quote related to that story, will be tracking the additional pickups and reporting it to the client as additional work/results. And, few publications would even thank you for creating work so shareable that it improved their overall reach.

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Sprout Social

JANUARY 22, 2020

billion media impressions in the first 24 hours , not to mention an absurd 9 Cannes Lions for REI’s PR agency, Edelman. . That left REI with the challenge of growing and evolving #OptOutside in the subsequent years to build the campaign from a one-time PR stunt into an annual American tradition.

Campaigns 47

Campaigns Peer-to-peer Advertising Agencies Opt-out 47

Buzz Marketing for Technology

NOVEMBER 6, 2017

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized. Better yet, what if we could be the leading consulting firm on the rule and how to implement it? We immediately got to work.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Webbiquity

DECEMBER 10, 2013

The roads less traveled: less than half of North American B2B firms use microsites (40%), mobile content (38%), ebooks (34%), mobile apps (28%), podcasts (26%), print newsletters (22%) or gamification (10%) for marketing.( Cox Business ). Cox Business ). Cox Business ). iMedia Connection ). iMedia Connection ). Michael Brenner ).

Statistics 100

Statistics SMB Content Marketing Planning 100

ClearVoice

JANUARY 30, 2020

BUT… any PR agency that “worked with you” i.e. pitched you an idea or helped source a quote related to that story, will be tracking the additional pickups and reporting it to the client as additional work/results. And, few publications would even thank you for creating work so shareable that it improved their overall reach.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

NuSpark Consulting

JULY 24, 2011

Traditional advertising, direct mail, PR, business cards, friends, referrals, or other avenues that persuade a prospect to enter your site into an Internet browser. When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Offline marketing efforts.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Traditional advertising, direct mail, PR, business cards, friends, referrals, or other avenues that persuade a prospect to enter your site into an Internet browser. When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Offline marketing efforts.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Contently

MARCH 21, 2017

It also partners with content agencies and a network of freelancers, and even taps its marketing and PR teams for the occasional article. Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). In 2014, author and PR pro Gini Dietrich introduced the PESO model of media types: Paid media (advertising). Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Contently

APRIL 28, 2016

It also partners with content agencies and a network of freelancers, and even taps its marketing and PR teams for the occasional article. Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels.

Class 60

Class Paid Search Agency Companies Allocation 60

Hubspot

DECEMBER 18, 2012

3) Those Millions of Microsites. I’ll create my own little websites -- many marketers have come to refer to these as ‘microsites’ -- and link to my domain from those! Unless you plan on creating hundreds of microsites that have a ton of clout in the SERPs, this strategy is a waste of your time. Oh, I know!

Tactics 28

Tactics Microsite Planning High Quality Lead 28

markempa

AUGUST 17, 2007

Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Be sure to give your audience a way to subscribe to get updates either via RSS or via email. What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

WebMarketCentral

NOVEMBER 9, 2009

Content produced by marketers and PR professionals is always, of course, self-serving: that's their job. Content producers now have many more options, including their own company websites, product or service microsites, blogs, article sites like Ezine Articles , Hub Pages and Google Knol , and other venues. Authority and independence.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

JULY 30, 2007

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool. DMNews referred to microsites as "the next big thing in B2B" in this helpful article.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Bluetext

OCTOBER 12, 2023

Things to Consider Before You Go Public Luckily, Bluetext is no stranger to navigating the whirlwind that is an IPO from a strategic brand, PR, and marketing communications perspective. Internal & External Communications What’s your PR strategy? The answers to all of these questions impact how you shape your PR strategy.

PR 42

PR Press FAQ Thought Leadership 42

WebMarketCentral

DECEMBER 6, 2007

Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR."

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

AUGUST 1, 2007

Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

MARCH 6, 2009

A broad range of sites of sites are displayed here, from real estate and interior design to a comedy troupe, a personnel agency, a hotel, and a cool retro Sony microsite. A broad range of sites of sites are displayed here, from real estate and interior design to a comedy troupe, a personnel agency, a hotel, and a cool retro Sony microsite.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

JULY 7, 2008

Here are a few more nuggets of wisdom mined from the report.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

Contently

JUNE 20, 2017

Last year, GE won PR Week’s Internal Communications Campaign of the Year for using its internal newsroom to educate union employees on an upcoming labor contract vote. There are generally two types of PR content: company announcements and earned media coverage. ” Internal communications. Public relations.

Paid Search Agency 150

Paid Search Agency Enterprise Management Work Management Companies 150

Webbiquity

JULY 10, 2018

Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo. YouTube video rank tracking (monitor keyword rank for your videos, too). There are a wide range of options and price levels based on number of keywords tracked and specific features offered. Special-Purpose SEO Tools.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Webbiquity

OCTOBER 29, 2012

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Marketing Insider Group

JULY 30, 2015

In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ Each team – from demand gen, to social, to brand, to content, to PR – had three or four separate content pieces scheduled to go out during the campaign. A customer training blog.

Microsite 100

Microsite Paid Search Agency Content Deliverability 100

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. How do you build your library of relevant lead nurturing content ? What can you do online? What can you do via the phone ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. This functionality is about managing the calendar for the entire marketing department, from promotions to content to PR and so on. Infrastructure.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Biznology

NOVEMBER 29, 2011

I have put together a microsite that puts the issue of homelessness in perspective and also uses Miriam’s Kitchen, the kitchen where I volunteer, as a model for addressing homelessness and untreated mental illness in the US capital city. Bloggers don’t trust PR firms. Now, on to the meat of the pitch.

Blogger 80

Blogger Domain Outreach Microsite 80

Biznology

JUNE 29, 2010

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. In wireless, things move fast.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). What’s a Facebook fan worth? June 30, 2010. Bob Scheier ( @BobScheier ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100