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What Is a Whitepaper? [FAQs]

Hubspot

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. The goal of a whitepaper is to inform and persuade based on facts and evidence, not tell the world why people need to buy your product right now. What Is a Whitepaper Not? A product pitch.

FAQ 100
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What Is a Whitepaper? [FAQs]

Hubspot

The old school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. The goal of a whitepaper is to inform and persuade based on facts and evidence, not tell the world why your product is the best and they need to buy it now. What Is a Whitepaper Not?

FAQ 28
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How to write lead generating white papers?

Ambal's Amusings

Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com. Blog Savvy B2B Marketing.

Paper 100
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The White Paper Question: To Gate or Not To Gate?

Ambal's Amusings

Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com. " Jonathan Kantor.

Paper 100
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How to enhance information absorption for your white paper?

Ambal's Amusings

Blog WritingWhitePapers Twitter Mike_Stelzner. WritingWhitePapers Blog. Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. Today, the white paper is an online document-oriented medium, with the vast majority being published using the Adobe® PDF format.

Paper 100
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7 Places You Need to Publish Content on Your Website (Beyond Your Blog)

Hubspot

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

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ClickInsights: What is the ideal length of a white paper?

Ambal's Amusings

Blog WritingWhitePapers Twitter Mike_Stelzner. WritingWhitePapers Blog. Blog WhitePaperPundit Twitter Jonathan_Kantor. "If you accept the premise that a white paper is an educational document, then assign a minimum of six pages to properly execute that task” Jonathan Kantor's Bio. Blog Savvy B2B Marketing.

Paper 100