Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia. These challenges are creating a mandate for CEO’s to innovate towards new means of attracting new buyers, retaining existing customers, and maximizing value through customer loyalty.    Today's leading B2B CEO's are beginning to make brand experience a considerable component of strategy.

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

APRIL 17, 2011

Image via Wikipedia. These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing.    We are interacting with buyers who are becoming more knowledgeable and sophisticated with each cycle of new technologies introduced. . 

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia.   Leading their organization like an orchestra to understand how, in perfect harmony, they can create the sweeping composition that rivets the attention of buyers.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. I searched Wikipedia for information but couldn’t find an exact definition. Creators, distributors, aggregators, and curators are all economically essential parts of the value chain.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia.   The driver of sales experience was more than the combined percentage of the three other drivers defined in the study – company and brand, product and delivery, and value-to-price ratio.  Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40