Industrial Marketing Today

OCTOBER 7, 2010

Lead scoring has become very important in today’s B2B marketing. Marketing’s role in interacting with prospects has expanded and goes further into the buy cycle than before. This has resulted in fewer direct interactions with sales reps from vendors. Lead scoring increases sales productivity and drives revenues.

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

LeadSloth

OCTOBER 26, 2010

Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. It would be great if you can move towards the development of buying personas – so you can model what segmentation has been most profitable. Is the lead dead?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

ANNUITAS

OCTOBER 6, 2010

Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Hubspot

MAY 28, 2012

To make sure that application goes off without a hitch, let's discuss six tips for managing the lead generation and hand-off process so that both teams can meet their SLA goals. Tip # 1: Focus on Both Lead Quality and Quantity. Sales reps simply don’t have the time to cultivate a prospect into a qualified lead.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

Biznology

JANUARY 3, 2014

The other day, I had the pleasure of discussing the challenges of marketing ROI with Jim Obermayer, CEO and executive director of the Sales Lead Management Association , on his Internet radio show. Our conversation got me thinking: Why is the holy grail of marketing ROI so tough to achieve in business markets?

Multi-Touch Attribution 80

Multi-Touch Attribution ROI Cost per Acquisition B2B Marketing 80

The Mx Group

AUGUST 16, 2017

Sales Empowerment. Demand Gen and Lead Management. Sales and Marketing Alignment. During the session, we encouraged our B2B marketing friends to create them, or if they already had done so, to pull them out of the drawer and get motivated to use them more effectively to create engaging content and more qualified leads.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Adobe Experience Cloud Blog

MARCH 7, 2011

by Bill Binch To create the best lead generation process, you’ve got to keep sales and marketing on the same page. There is a continuing challenge for marketing to fill the sales lead coffers. There are three truths behind sales and marketing agreements that must be recognized for effective alignment: 1.

Top of Funnel 48

Top of Funnel Lead Scoring Lead Ranking Marketing Management 48

Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. Automation software helps marketers understand the customer journey, automate repetitive tasks, generate qualified leads, nurture leads and finally convert them into sales.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). When I joined ShipServ, it was clear that we needed to better align our selling cycle to the buyers' buying cycle.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

markempa

JANUARY 26, 2015

Tweet To kick off the new year I’m sharing 15 ideas on improving your lead management. As you’ll see this series isn’t just about getting more leads, but about generating better and higher quality of leads. And these 15 tips (across all three blog posts) will help make your lead management more effective.

Tips 120

Tips Sales Qualified Leads Features Generation 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

ANNUITAS

AUGUST 19, 2010

It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management.    While marketing automation can automate lead management, it cannot deliver lead management. 

Work Management 100

Work Management Marketing Management Lead Ranking Marketing Automation Services 100

LEADership

AUGUST 27, 2013

A magical, surreal experience and definitely not an activity for the faint-hearted. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. As long as you are seeing the true value of each event and how it impacts your business overall, you have the opportunity to continuously raise the bar. Time is precious.

Lead Generation 40

Lead Generation Event Marketing B2B Marketing Sales Qualified Leads 40

Anything Goes Marketing

MAY 17, 2009

Lead Nurturing jblock : @tjaros : If you get one deal out of a reconstituted leads program, it's worth the effort. sds09 jblock : 5%-10% of leads that are sitting in your CRM system as "dead" can become real opportunities if put into a nurturing program. amyblack : # sds09 how do you increase adoption?

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Valasys

AUGUST 6, 2019

Definitely not. Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. So, do you need to succumb under pressure or feel threatened?

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Adobe Experience Cloud Blog

JULY 12, 2012

Presentations centered around issues that we all face as marketers, such as: how to prove ROI, tips for succeeding in the social sphere, and guidelines to generate quality leads. Keynote: Proving Marketing’s Value to the CEO. It is important to work with your sales team, and create plans that will have measureable impact.

B2B Marketing 48

B2B Marketing Planning B2B High Quality Lead 48

Full Circle Insights

MAY 20, 2022

Can predictive analytics help you accelerate the buying cycle? For example, assume that when you analyzed 100 deals completed last month, you are able to identify three actions a potential customer is likely to take before they enter the buying cycle, such as: Reading online reviews that include your product.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

SEPTEMBER 20, 2022

Full Circle ABM addresses the reality that nearly all modern B2B companies sell to buying groups rather than individuals. A typical sales cycle starts with initial research followed by increased engagement across members of the buying group. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

ANNUITAS

DECEMBER 21, 2010

Secondly, it is vital to create a map for each profile’s buying cycle. This is more than just time to sale. It’s truly understanding the buying journey of each persona to whom your organization sells. These maps are guides that will enable you to deliver the most relevant content to the buyer at every stage of the cycle.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100