Inbox Insight
JUNE 16, 2023
Account-Based Marketing (ABM) relies on the successful identification, engagement and nurture of high-value accounts which form the list of key accounts to prioritize your ABM activities against. That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign.
Marketing Insider Group
MARCH 3, 2014
What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Studies often confirm that the marketing mix does not reflect the way our customers navigate their buyer journey and which channels they use.
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PathFactory
SEPTEMBER 15, 2021
Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. Marketers have already cracked the code on channel attribution. This has further fueled the need for more content.
Full Circle Insights
FEBRUARY 28, 2021
Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Full Circle University SEO Series: Campaign Attribution for Digital Marketing. Marketers: Keep Calm and Follow the Data in the Pandemic. Are Marketing Analytics Broken?
Full Circle Insights
JULY 9, 2020
With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?
Full Circle Insights
MAY 15, 2023
Multi-touch attribution models recognize that customers usually interact with companies around multiple touchpoints and spread the credit. The results from your attribution model ultimately decide how to allocate marketing budgets and optimize campaigns. You can find a handy cheat sheet here that reviews the basics.)
SnapApp
APRIL 24, 2014
In fact, 93% of B2B marketers are currently using content marketing as part of their demand generation strategy and 58% of them plan to increase their content marketing budget over the next 12 months, according to the Content Marketing Institute. . How can I accomplish that?” you might ask.
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