Outbound Lead Generation: How to Build an Efficient Growth Machine
Zoominfo
FEBRUARY 5, 2024
Outbound leads can be: MQLs (marketing qualified leads) : Leads who have interacted with your brand in a way that suggests they are open to making a purchase and choosing your product. In contrast, inbound lead generation is about attracting buyers through advertising and publishing valuable content. First, you need the right people.
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