B2B Programmatic Advertising 101 for B2B Digital Marketing
The ABM Agency
JANUARY 8, 2021
Experienced B2B marketers understand that no two campaigns are identical; each one requires a customized approach in order to reach a target audience and achieve the desired results. Programmatic display advertising—also referred to as programmatic marketing—is one way to create an effective touchpoint with the customer. Ad placement.
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