Marketing Interactions

JULY 31, 2022

I’m hearing a lot of assertions about the B2B buyer journey. I’m thinking about the differences between what your buyers experience with your content and brand (outside), and what it takes to create successful buyer-driven experiences (inside). Content should be helpful for both customers and buyers…everyone consuming it.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

6sense

JULY 17, 2017

A bit scary – but clear validation that this technology was moving from early adopters to early majority on the adoption curve. And if you’re on a B2B sales or marketing team, you are too. Because at a time when the whole world is going digital, the technology you need to reach and engage in-market buyers is right at your fingertips.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

PureB2B

JULY 7, 2022

It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Instead of targeting a long list of potential leads, B2B marketers analyze intent data to find in-market buyers who are actively searching for their brand’s products and services.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Inbox Insight

JUNE 30, 2023

Reading time: 5 minutes Follow these Account-Based Marketing strategies to drive revenue potential and increase pipeline profitability… ABM play #1: Always-on brand awareness Crucial to driving awareness and interest among all decision-making unit (DMU) members is to maintain always-on brand awareness.

Account Based Marketing 92

Account Based Marketing Demand Generation Paid Content ABM 92

Inbox Insight

OCTOBER 4, 2022

Key to achieving this is to understand where your prospect is along the buyer journey. By demonstrating expertise and an understanding of the most prominent pain points facing target audiences, content allows you to validate what you are saying you are capable of, by showing it. Reading time: 4 minutes. Trust and loyalty.

Top of Funnel 94

Top of Funnel B2B Sales Multi-Channel B2B 94

6sense

AUGUST 24, 2017

The Forrester Wave naming us the leader in the space completely validated my instincts. We have the technology and team to help our customers find in-market buyers and drive them through to conversion to impact the business in a lasting way.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48