PureB2B

SEPTEMBER 11, 2016

These are the four steps involved in the so-called purchase funnel. Refers to the various stages in the sales funnel. In a nutshell, Top of Funnel (ToFu) is the problem identification stage, Middle of Funnel (MoFu) is the option consideration stage and Bottom of Funnel (BoFu) is the purchase decision stage.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

ClearVoice

APRIL 6, 2022

As a mostly (but not necessarily always) top-of-funnel (TOFU) strategy , content syndication can also boost both organic and referral traffic for both sites. The people who match your customer personas are more closely aligned with your buyer journey from the first step, so content that speaks clearly to them has a head start, so to speak.

Relevance 52

Relevance Top of Funnel Cost per Lead CPL 52

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. To make the most of your email marketing, create compelling email campaigns and use lead nurturing to guide prospects through the sales funnel.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

PureB2B

JULY 12, 2016

In most cases, cost per conversion (CPC) is a far more influential metric than CPL. Define Your Sales Funnel. Marketers usually know who their best leads are, but having a clear understanding of where a prospect is in the buyer journey is key to making those leads cost-effective. That’s where your sales funnel comes in.

Cost per Acquisition 62

Cost per Acquisition Paid Content Acquisitions Cost 62

SnapApp

APRIL 25, 2018

For an entire week in March, we dedicated 100% of our content to helping businesses learn about how they can optimize the buyer's journey with conversational marketing best practices. This includes creating in depth personas, building buyers journey, identifying KPIs, and working towards one goal - revenue.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convert

NOVEMBER 8, 2022

You can even track down your most profitable keywords: Make sure to have reliable and clear full-funnel tracking in place. Intent is a Function of the User Journey. Let’s revisit what you know about the classic buyer journey with another post by Jon…. James Limbrit, Co-Founder, YesAssistant LLC.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

SnapApp

APRIL 25, 2018

With the explosion of web, mobile, apps, social media, and the sheer amount of content and how it’s consumed, has transformed the way we engage and target our audiences, and manage the marketing funnel. This includes creating in depth personas, building buyers journey, identifying KPIs, and working towards one goal – revenue.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Metadata

JANUARY 5, 2022

Check out how Jason Widup broke down two campaigns to figure out how each played out looking at vanity metrics vs. lower-funnel metrics like MQLs, Pipeline, and Closed/Won business. If we only look at top of funnel vanity metrics like Cost Per Click, # of Leads, and Cost Per Lead, we would optimize towards the campaign on the left.

Top of Funnel 52

Top of Funnel Cost per Lead Trends Cost Per Click 52