KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Salesforce Marketing Cloud

FEBRUARY 19, 2024

As a coach, it’s thrilling to see your game plan executed to perfection on the field. But it takes careful planning to get to the end zone. Customer personas Here, you’ll find detailed descriptions of your ideal customers or buyer personas and insights into their buying habits.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Each of these categories of freelancers can bring value to your content creation needs, but which best aligns with your content plan and content strategy? What are generalists?

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Rev

OCTOBER 4, 2023

In this blog post, we’ll share tips on creating demand for your product and services, collaborating with your content marketing team to ensure the best results and using AI technology to ensure you’re getting in front of the right people. These marketing strategies are, of course, closely related. Sounds good?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. When quantity becomes the central focus, marketers encounter pitfalls like: Lack of authentic, on-topic, on-brand messaging. Click To Tweet.

Paid Content 106

Paid Content SME Product Tips 106