Vision Edge Marketing

JUNE 4, 2024

Successful positioning and messaging are the ingredients for writing and telling your business’s story, so it engages customers, evokes emotions, and drives action. A successful story demands more than creative flair—it requires rigorous research , customer-centricity, and validation. In this episode of What’s Your Edge?,

Validation 247

Validation Positioning Work Management Marketing Management 247

Circle Studio

NOVEMBER 23, 2021

One study found that, 75% of B2B clients would buy again from their supplier if that firm had omnichannel capabilities. A recent study from Salesforce found that 66% of B2B buyers expect vendors to personalize engagement to their needs. Moving beyond buyer personas. Personalization and Hyper-targeting.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Hubspot

JULY 13, 2018

Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers. However, researching just one of those areas can make you more intuitive to who your buyers are and how to deliver value that no other business is offering them right now.

Research 75

Research Buyer Personas Focus Group Customer Satisfaction 75

Convert

DECEMBER 8, 2020

They successfully ran card sorting research with different groups of their customers—experienced travelers or business travelers—that enabled them to create a more streamlined site architecture. With usability testing as a main user research method, you’re able to identify users’ overall satisfaction with your product.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Outreach

APRIL 6, 2021

The concept of customer engagement has evolved in recent years, as more companies seek innovative ways to attract and retain loyal customers. But new data and analytical tools show that engagement is a top influencing factor in a customer's purchasing decision. What is Customer Engagement?

Work Management 88

Work Management Customer Satisfaction Marketing & Strategy Marketing Management 88

Sprout Social

JUNE 26, 2023

Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. It takes a strategic approach, continuous optimization, a customer-centric mindset and a well-planned omnichannel strategy to make it all possible.

Marketing Automation Services 118

Marketing Automation Services Touchpoints Allocation Work Management 118

Scoop.it

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. Build a robust customer feedback loop regarding customer interviews, focus groups, comments, and satisfaction surveys. Identify Buyer Persona. If you have multiple audiences, ensure you have goals for each group.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103