Zoominfo

JUNE 28, 2023

Creating buyer personas enables your team to reach out to groups of customers at scale based on shared characteristics. For example, at ZoomInfo, one of our buyer personas is sales directors in the manufacturing industry, whereas another buyer persona is marketing directors in the technology industry.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

LeadsRX

MARCH 9, 2022

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Return On Ad Spend (ROAS). LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Any-Touch Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Choozle

APRIL 20, 2021

These segments dive deeper into who your customers are and allow you to use data from your target market or buyer personas. Similar to building awareness, segments below 10MM may prove difficult to scale or too expensive to drive a positive ROAS. Segments over 45MM may be too general and fail to reach your target market.

Segmentation 52

Segmentation Cost Per Thousand CPM First-Mover Advantage 52

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. Base your targeting on your buyer personas. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Adobe Experience Cloud Blog

APRIL 1, 2014

The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline. This kind of rich data can be translated into customer use cases, and also used to build buyer personas.

Advertising Channels 48

Advertising Channels Multi-Channel Paid Search Agency Advertising Agencies 48

Single Grain

FEBRUARY 22, 2024

Creating intricate customer profiles, or buyer personas , enables you to make data-driven marketing decisions and concentrate your efforts effectively. Behavioral Data: Look at purchasing behaviors, brand interactions, and product usage patterns from your CRM system, sales data, and customer service interactions.

eCommerce 52

eCommerce Paid Content Tactics Tips 52