Buyer Personas Cable CRM ROAS 
LeadsRX
MARCH 9, 2022
Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Return On Ad Spend (ROAS). Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Any-Touch Attribution. Also known as the “Influencer Attribution”. Addressable TV.
Adobe Experience Cloud Blog
APRIL 1, 2014
The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline. In the words of John Bowden, Senior VP of Customer Care at Time Warner Cable: “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel.
Expert insights. Personalized for you.
84 
Let's personalize your content