GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

GreenRope

SEPTEMBER 25, 2016

According to a study by Forrester Research, “66% of marketing departments reported that they are doing a good job of personalized marketing, whereas only 31% of consumers believe they are.” How can you personalize your marketing if you don’t know anything about your contact? Insufficient data. You can’t.

Personalization 40

Personalization Forrester Marketing Automation Services Blast Campaigns 40

Hinge Marketing

MARCH 21, 2019

Our research validates the trend. For example, content used in a lead generation program will typically collect contact information somewhere along the process. Gone are the days of sending one email message to your entire contact database. What are the challenges, goals, needs, and journeys of these personas? Mailchimp.

Demand Generation Agencies 128

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 128

SnapApp

OCTOBER 3, 2017

Companies that have adapted to this change are seeing real bottom line benefits: Aligned organizations achieved an average of 32% annual revenue growth while less aligned companies reported an average 7% decline in revenue – Forrester Research. 6: Have a CRM in place and ensure all team members are trained on how to use it effectively.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Salesforce Marketing Cloud

MARCH 11, 2024

About 89% of organizations report that an account-based strategy delivered a better return on investment, as noted by Forrester. Building an ICP or buyer persona starts with data. Take a look at CRM data to see the problems and pain points your customers share. What commonalities do current customers have?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Cross-Selling 59