Ambal's Amusings

AUGUST 27, 2010

We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Webbiquity Twitter TomPick.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

SEPTEMBER 10, 2009

Plus, you can use those quotes in other marketing materials. Buyers need details, and especially results. Michele Linn is a freelance marketing writer specializing creating buyer-focused B2B marketing content, such as white papers, research reports, feature articles and case studies.

Case Studies 100

Case Studies Case Study Studies Work Management 100

The ROI Guy

SEPTEMBER 17, 2010

Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you. With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

B2B Digital Marketer

OCTOBER 5, 2020

Now that we know who we’re going after and the messaging that’s going to resonate with them and what winning looks like for us, let’s go hang out where they hang out and let’s go build awareness and start presenting that message so that we can start getting that memorization. What did they need?

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52