Adobe Experience Cloud Blog
OCTOBER 21, 2016
Now, cloud computing is driving the creation of a network of connected machines that act as an intelligent network that can predict failures and trigger maintenance processes autonomously. This change has created a new reality for business buyers and manufacturers alike who are both becoming digitally savvy. Take Back the Reins.
ANNUITAS
NOVEMBER 1, 2016
There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age. What would trigger them to enter a buy cycle?
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ANNUITAS
NOVEMBER 1, 2016
There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age. What would trigger them to enter a buy cycle?
ANNUITAS
MARCH 8, 2016
Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. If you’ve built solid personas, reviewing their goals and motivations when there is dissension can help to move in the right direction for your buyers. What would trigger them to enter a buy cycle?
ANNUITAS
SEPTEMBER 29, 2015
Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. If you’ve built solid personas, reviewing their goals and motivations when there is dissension can help to move in the right direction for your buyers. What would trigger them to enter a buy cycle?
The Point
SEPTEMBER 9, 2014
What’s more surprising is that this outdated philosophy continues to merit serious discussion amongst B2B marketers and opinion-makers. Plus, B2B buyers have become expert buyers. They engage with sales people later in the buying process. B2B Marketing Campaign Strategy Demand Generation lead generation Sales 2.0
The Mx Group
MAY 5, 2017
I spent last week connecting with marketing leaders, learning the latest tips and tricks, and posing for a pic with Fabio. At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. Where was I, you ask?
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