ANNUITAS

NOVEMBER 1, 2016

There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age. What would trigger them to enter a buy cycle?

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

NOVEMBER 1, 2016

There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age. What would trigger them to enter a buy cycle?

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

MARCH 8, 2016

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. It’s hard to argue with the concept of trying to understand your customers and prospects to produce demand generation that drives revenue. What would trigger them to enter a buy cycle?

Buyer Personas 100

Buyer Personas Demand Generation Buying Cycle Work Management 100

The Point

SEPTEMBER 9, 2014

What’s more surprising is that this outdated philosophy continues to merit serious discussion amongst B2B marketers and opinion-makers. Plus, B2B buyers have become expert buyers. According to Sirius Decisions, 67 percent of the buying cycle is now conducted online , regardless of sales involvement.

Demand Generation Agencies 100

Demand Generation Agencies Validation Demand Generation Rules 100

ANNUITAS

SEPTEMBER 29, 2015

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. It’s hard to argue with the concept of trying to understand your customers and prospects to produce demand generation that drives revenue. What would trigger them to enter a buy cycle?

Buyer Personas 100

Buyer Personas Demand Generation Buyer's Journey Buying Cycle 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

ANNUITAS

AUGUST 4, 2015

A general representation of this concept is below: Of course, the first step is to understand your buyer journey and the personas involved. From your insights into your buyers you should know for each stage of the buying cycle: Which personas are involved at each stage. Information Needs.

Content Marketing 100

Content Marketing Buyer Personas Buying Cycle Demand Generation 100