Adobe Experience Cloud Blog

OCTOBER 21, 2016

Now, cloud computing is driving the creation of a network of connected machines that act as an intelligent network that can predict failures and trigger maintenance processes autonomously. This change has created a new reality for business buyers and manufacturers alike who are both becoming digitally savvy. Take Back the Reins.

Buying Cycle 48

Buying Cycle Buy B2B Thought Leadership Account Based Marketing 48

ANNUITAS

NOVEMBER 1, 2016

There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age. What would trigger them to enter a buy cycle?

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

NOVEMBER 1, 2016

There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age. What would trigger them to enter a buy cycle?

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

MARCH 8, 2016

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. If you’ve built solid personas, reviewing their goals and motivations when there is dissension can help to move in the right direction for your buyers. What would trigger them to enter a buy cycle?

Buyer Personas 100

Buyer Personas Demand Generation Buying Cycle Work Management 100

ANNUITAS

SEPTEMBER 29, 2015

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. If you’ve built solid personas, reviewing their goals and motivations when there is dissension can help to move in the right direction for your buyers. What would trigger them to enter a buy cycle?

Buyer Personas 100

Buyer Personas Demand Generation Buyer's Journey Buying Cycle 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Delivra

NOVEMBER 14, 2018

As a B2B marketer, reaching your target audiences may seem impossible. To top it off, your efforts must be highly personalized for hyper-segmented audiences. It’s no wonder marketing teams heavily rely on marketing automation for successful outcomes. More than half of B2B marketers are using marketing automation.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation B2B Marketing 45