ANNUITAS

SEPTEMBER 29, 2015

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. If you’ve built solid personas, reviewing their goals and motivations when there is dissension can help to move in the right direction for your buyers. What would trigger them to enter a buy cycle?

Buyer Personas 100

Buyer Personas Demand Generation Buyer's Journey Buying Cycle 100

ANNUITAS

NOVEMBER 1, 2016

There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age. What would trigger them to enter a buy cycle?

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

NOVEMBER 1, 2016

There are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those buyer personas aren’t going to get any cuter with age. What would trigger them to enter a buy cycle?

Buyer Personas 100

Buyer Personas Demand Generation Work Management Marketing Management 100

ANNUITAS

MARCH 8, 2016

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. If you’ve built solid personas, reviewing their goals and motivations when there is dissension can help to move in the right direction for your buyers. What would trigger them to enter a buy cycle?

Buyer Personas 100

Buyer Personas Demand Generation Buying Cycle Work Management 100

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Kapost

APRIL 5, 2017

Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys. 6 Ways to Create a Buyer Journey Map.

Top of Funnel 81

Top of Funnel Buyer's Journey Digital Marketing Funnels Buyer Personas 81

ANNUITAS

AUGUST 4, 2015

A Content Map plots your buyer personas against your buyer journey for their information needs at each stage. A general representation of this concept is below: Of course, the first step is to understand your buyer journey and the personas involved. Information Needs.

Content Marketing 100

Content Marketing Buyer Personas Buying Cycle Demand Generation 100