SalesIntel

MAY 13, 2024

This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. The truth is, B2B sales doesn’t have to be a slog. The aim is to significantly reduce the length of the sales cycle and increase the efficiency of the sales process.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

6sense

JANUARY 14, 2016

The end result is a better return on investment from marketing activities and a more alert marketing team that focuses on the riskiest part of the revenue generation process: the handoff between marketing and sales. Create content that maps to your buyers’ needs. Market to every stage of the buying cycle.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Is this digital spending allocation aligning with buyer needs? We call this the “Internet fueled buying cycle.&# The End of Sales as we Know It? Content is King?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

For sales teams, more advanced versions can be used to empower sales led workshops, helping to make sales more valuable again, and elevate perceptions from product sellers to valued consultants. IDC: Economic Buyers, Digital Overload and Sales E. Accelerate Slow Sales Cycles with More Sales Enabl.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

MARCH 15, 2011

Empowered Buyers: Fueled by the Internet, with access to a wealth of resources, research, discussions, product and pricing information, buyers are self-empowered to drive the buying cycle, inviting sales later and later into the decision making process, if at all.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

Sales Engine

AUGUST 23, 2016

This makes it tough for sales people to get the conversation started, which is why adding sales people to grow revenue is not a great strategy for the 21st century. I think that a lot of us who grew up in sales thought that we were awesome at prospecting. Remember the children’s game Chutes and Ladders?

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120