Vidyard

JUNE 15, 2020

Sample Messaging: Involve leadership and the marketing team in crafting video scripts and templates that speak to buyers’ needs. Sales Video Scripts and Email Templates. Use proven formulas to create sales videos that get results. Want to Build a Video-First Sales Culture? Download Now.

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

Heinz Marketing

SEPTEMBER 6, 2021

So all the things about putting buyer needs first, and really understanding the personas that you’re marketing to, and making sure that you are starting with value and benefit oriented messaging, and all of the tactics that have been used in the public sector, a lot of them transfer over. I don’t know.”

Enterprise Management 105

Enterprise Management Work Management Marketing Management Paid Search Agency 105

The ROI Guy

FEBRUARY 20, 2019

The bad news for B2B sales cycles everywhere is that 84% of B2B buyers report that purchase decisions take longer than expected – twice as long for most. One reason for the delay is that modern B2B buyers want help accelerating the decision process and assuring decision success.

Gartner 45

Gartner Buying Cycle Differentiation Buyer's Journey 45

SalesIntel

MAY 13, 2024

This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. The truth is, B2B sales doesn’t have to be a slog. The aim is to significantly reduce the length of the sales cycle and increase the efficiency of the sales process.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Vidyard

JUNE 15, 2020

Sample Messaging: Involve leadership and the marketing team in crafting video scripts and templates that speak to buyers’ needs. Sales Video Scripts and Email Templates Use proven formulas to create sales videos that get results. Get the Kit Want to Build a Video-First Sales Culture?

Planning 65

Planning Video Marketing Effectiveness Case Studies 65

6sense

JANUARY 14, 2016

The end result is a better return on investment from marketing activities and a more alert marketing team that focuses on the riskiest part of the revenue generation process: the handoff between marketing and sales. Create content that maps to your buyers’ needs. Market to every stage of the buying cycle.

Top of Funnel 48

Top of Funnel B2B Sales B2B Marketing Lead Ranking 48

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Is this digital spending allocation aligning with buyer needs? We call this the “Internet fueled buying cycle.&# The End of Sales as we Know It? Content is King?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Madison Logic

SEPTEMBER 4, 2024

We live in the age of the customer, where buyers’ needs, preferences, and experiences shape marketing strategies more than ever before. Decision-makers no longer wish for more personalized buying experiences—they expect it.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Work Management 52

The ROI Guy

JANUARY 25, 2011

Internet Fuels IT Buying Cycles According to a recent survey of 500 technology decision makers and influencers, Internet access to content is changing the way IT solutions are purchased, with buyers using on-line research to drive substantial portion of the decision making cycle on their own.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Lead Forensics

SEPTEMBER 2, 2024

Unlike B2C sites, which focus on individual consumers, B2B websites must cater to businesses—often dealing with complex products or services, multiple decision-makers, and lengthy sales cycles. B2B transactions involve larger orders, longer sales cycles, and often, more stakeholders.

Paid Content 52

Paid Content Marketing Websites B2B Lead Ranking 52

Binary Demand

MAY 17, 2024

So, your teams might make efforts like this: Research team grabbing top-quality contacts Sales team is trying to convert them into customers Inbound channels making efforts to attract interested leads Despite the collective efforts of these teams, many leads still slip through the cracks. You might wonder?

Lead Ranking 52

Lead Ranking Lead Nurturing Sales Qualified Leads Lead Scoring 52

The ROI Guy

MARCH 15, 2011

Empowered Buyers: Fueled by the Internet, with access to a wealth of resources, research, discussions, product and pricing information, buyers are self-empowered to drive the buying cycle, inviting sales later and later into the decision making process, if at all.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

The ROI Guy

JANUARY 17, 2011

These buyers need a reason to engage – and delivering personalized, proprietary and consultative benchmarks, insight and advice is essential. IDC: Economic Buyers, Digital Overload and Sales E. ► October (8) Tech Marketers May Need to Rethink Budgets for 201.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 3, 2012

Most sales professionals will readily admit that buyers have taken control of the buying cycle, and are demanding a different more value-based sales approach. However, tying tool usage directly to incentives may be too extreme for many, and the sales tools may not be appropriate for each and every deal.

Tools 40

Tools Paid Search Agency Buying Cycle Work Management 40

Top Rank Marketing

SEPTEMBER 4, 2023

The products we sell are highly complex, the clients we sell to are highly exacting, our buying cycle is (much) longer, there are fewer customers to go around, and our competition is fierce. The opportunity: Clearly, B2B buyers are primed to appreciate your marketing innovations.

Enterprise Management 89

Enterprise Management Work Management Marketing Management B2B Marketing 89

The ROI Guy

SEPTEMBER 28, 2010

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Unfortunately, most of todays buyers suffer from Information Overload as a result of current "carpet bombing" marketing strategies.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Lead Forensics

AUGUST 28, 2024

Unlike B2C sites, which focus on individual consumers, B2B websites must cater to businesses—often dealing with complex products or services, multiple decision-makers, and lengthy sales cycles. B2B transactions involve larger orders, longer sales cycles, and often, more stakeholders.

Paid Content 52

Paid Content Marketing Websites B2B Lead Ranking 52