Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

SalesIntel

SEPTEMBER 14, 2023

With the launch of PredictiveIntent , SalesIntel makes B2B intent data more dynamic and enables marketing and sales teams to achieve higher engagement and conversion rates from their campaigns.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Inbox Insight

DECEMBER 21, 2023

What are the greatest usages, benefits and challenges of B2B buyer intent data? How does utilizing the power of intent positively impact the sales journey? A sizeable 98% of marketers are confident in their intent data practices, suggesting a positive outlook and maturity in this field.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. 5 AI Approaches to B2B Marketing. Exploring Search Intent.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

Aberdeen

JULY 5, 2018

Operations Optimization: In-Market Buyer Intent is Strong. The six-month in-market buyer intent trendline for “Operations Optimization” shows a steady upward slope as well as a recent sharp spike– from 9,000 researchers in May 2018 to 42,000 in early June 2018 (Figure 1). This percentage is growing.

Marketing AI 40

Marketing AI Optimization Bombora Buyer Intent 40

PureB2B

APRIL 6, 2022

Buyer intent data has become an effective and powerful analytical tool for B2B marketers. Quite simply, it’s changed how we approach campaign development, because we’re now able to generate leads from targeted, in-market buyers. Intent data is the essential ingredient to reaching your best leads first.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

Inbox Insight

NOVEMBER 30, 2021

As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the all-important B2B marketing plan. Check out this easy-to-digest infographic for the latest B2B market research right at your fingertips…. What are their most pressing pain points?

Work Management 94

Work Management Marketing Management Marketing Automation Services B2B 94