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The Secret for Building a Better Target Account List Is Having a Strong ICP

Madison Logic

Account-based marketing (ABM) strategies are successful when B2B organizations target customers with the highest propensity to buy their solutions. A target account list (TAL) is a list of prioritized accounts you want as customers that helps you avoid going after potential customers who are not the best fit.

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Build an Effective ABM List for Your Target Accounts

Inbox Insight

Account selection is the most critical step in Account-Based Marketing (ABM) – yet 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. Building an effective Target Account List (TAL) sets the solid foundations required for a successful Account-Based Marketing process.

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Madison Logic Wins Product of the Year Award for Leading B2B Buyer Intent Data

Madison Logic

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

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Madison Logic Wins Product of the Year Award for Leading B2B Buyer Intent Data

Madison Logic

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

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Madison Logic Wraps Up Another Impressive Year with 46 Badges in New G2 Winter 2024 Grid® Reports

Madison Logic

These combined results along with other industry recognition and high customer retention rates validate Madison Logic as the prominent solution partner for enterprise demand generation marketers. ” — Sander D., We highly recommend them!” ” — Mackenzie B.,

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Madison Logic Sets Clear Competitive Advantage with 15 Leader Badges in New G2 Fall 2023 Grid® Reports

Madison Logic

Technology leadership and high customer satisfaction reviews drive top rankings among B2B marketing solution providers NEW YORK, NY — September 14, 2023 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it set a new company record with 48 total badges in the G2 Fall 2023 Grid® Reports.

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Madison Logic’s ABM Platform Sets New Leader Badge Record in the G2 Summer 2023 Grid®

Madison Logic

The recognition includes the Momentum Leader for “Account-Based Orchestration Platforms – Overall” which reflects the company’s high user ratings and positive movement over the last year.