Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

DealSignal

MAY 3, 2018

” They lack complete, accurate, contact and account details for their target buyers. They lack the ability to drive conversions because their data isn’t relevant, and they can’t track multi-channel marketing and sales campaigns effectively. They’re not reaching their total audience.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Inbox Insight

JUNE 30, 2023

The C-suite are unlikely to be captured as leads but you can reach them via Account-Based Advertising (ABA) channels instead – for instance through Programmatic Display, Paid Social (e.g. LinkedIn / Facebook ads) and Email Marketing and once they have engaged you can then re-target them.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

SalesIntel

APRIL 2, 2024

Such vital information can help sales, marketing and revenue teams to strategically identify, qualify and approach their ideal buyers faster and more accurately. ZoomInfo’s intent data comes from an in-house engine. What Are Sales Intelligence Tools? Does SalesIntel Offer a Solution for the Small-to-medium Sized Business (SMB) Segment?

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Madison Logic

NOVEMBER 24, 2022

We’re Thankful that We Understand the Buyer’s Journey and How to Target Our Best Accounts . Successful B2B marketing requires understanding the buyer’s journey, which has evolved over the last decade. Targeting the right buyers. Building strong target account lists and buyer personas.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Campaigns 52

Madison Logic

MAY 22, 2023

There’s a lot of intent data out there, but the real challenge is figuring out how to make sense of it and use it effectively to achieve concrete outcomes. This enables marketers to accelerate deal velocity by influencing the buyers with significant involvement in the decision-making process.

Intent Data 52

Intent Data Intent Spending Budget Management 52