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Appgate’s CMO on Measuring Buyer Intent

Oktopost

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. She has led full-stack marketing efforts for high-growth companies transitioning from start-up to exit. Julie Preiss, CMO of Appgate takes the hot seat.

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

If you’re familiar with the B2B buyer’s journey , then your business may benefit further from understanding the age-old but somehow underutilized concept of buyer intent. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions.

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Lead Generation Companies

OutboundView

Appointment Setting Companies. When you search lead generation companies you get over 540 million results! That number stops many companies right in their tracks. We’ve also linked to case studies for each of the appointment setting companies as well! Lead generation can mean a lot of different things.

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Unleashing Sales Velocity: How Leveraging Intent Data Can Lead to 3X Faster Deal Closures

Only B2B

Intent Data: Demystifying the Power: It’s the power of intent data, the paintbrush that helps you paint a clearer picture of your potential customers. It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent.

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The Statistical Proof: How Video Increases Leads & Sales

NuSpark Consulting

You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. Companies that use videos in their marketing have 27% higher clickthrough rate and 34% higher conversion rates than those that don’t.

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New Microsoft Teams Integration: Build a High-Conversion Pipeline Faster

Albacross

When high-value accounts visit your website and show buying intent, how quickly your sales team responds to that can make or break your conversion rates. That’s why buyer intent data is crucial to boost revenue in 2022. So how do you make sure that your sales seize the best moment to get in touch with high-intent accounts?

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Blog: Matching AI to the Demand Unit Waterfall

Conversica

This includes building target buyer personas that involve roles and responsibility within the company, pain points, current challenges and overall goals. Without these factors, it’s tough to hold relevant conversations with prospective buyers.